Overview
Store Settings lets you manage all store-level configurations. Access it from Settings in the sidebar. There are four tabs:General
Store Profile
Changing the store name will also update the public store URL automatically.
Store Review
Complete store verification to enable live payments. Status options:
See Business Details for the full verification flow.
Creating a New Store
Each merchant account can have up to 20 stores. Click your current store name in the top navigation bar and select Create New Store, then follow the setup flow. Each store is fully independent — with its own products, consumers, orders, and settings.Deleting a Store
Permanently deletes the store and all associated data. This action cannot be undone.Checkout
Customize the appearance of your checkout page. Supports both light and dark themes.Branding
- Logo — Shown in the checkout header. Synced with Store Logo in General Settings.
Colors
Styling
- Border Radius — Corner roundness for buttons, cards, and inputs
Dual Theme (Light & Dark)
Enable dual theme to configure separate color palettes for light and dark modes. Customers see the theme that matches their system preference, or you can set a default.Notifications
Customer Emails
Transactional email Waffo Pancake sends your customers automatically. All of them are always on except two reminders — the upcoming charge notice and the trial ending reminder — which you can switch off per store:Switching off Upcoming charge notice stops it for every subscription in that store, yearly plans included. Card networks expect buyers to get advance notice of an annual renewal, so if you turn it off, meeting that expectation is your responsibility.
Trial ending reminder is on by default and switched per store through the store update API — set
notificationSettings.emailTrialEnding to false on update-store, and to true to start sending it again. Switching it off covers every buyer of that store; there is no per-buyer or per-product form of it.Clearing the whole object ("notificationSettings": null) switches it back on, along with every other setting you are allowed to write. Send a partial update carrying only the keys you want to change to keep the reminder off.Every other email above is a transactional record Waffo Pancake must send as Merchant of Record.
Your Notifications
Merchant notifications go to a recipient list — up to 5 addresses per store, each subscribing to its own events. Add and configure them in the recipients card; changes save automatically.Recipients are not environment-scoped: the same list applies in Test and Live.
Webhooks
Configure webhook endpoints to receive real-time event notifications.Endpoints
You can configure separate endpoints for Test and Live environments.Event Types
Select which events are delivered to each endpoint:Event Logs
View recent webhook delivery history — status (succeeded / pending / failed), response body, and retry attempts. Use Send test event to trigger a test delivery.Failed deliveries are retried up to 3 times with exponential backoff.