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Overview

The Consumer Portal is a merchant-level feature that gives your customers a self-service interface to manage their orders, subscriptions, and billing details. It operates across all your stores. Access it from the user menu → Consumer Portal.

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What Customers Can Do

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Accessing the Portal

There are two ways customers reach the portal:

Magic Link (Email)

Customers log in via a one-time magic link sent to their email. No password required.

Direct Link

Share your store’s portal URL directly. Customers enter their email to receive a login link.
There is currently no API that generates a pre-authenticated (login-free) portal link for a specific customer — every visit goes through the Magic Link step. To manage subscriptions from inside your own site instead, use the Customer Portal API with a customer session token.

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Portal URL

The portal is a single sign-in page shared across all stores:
Customers sign in with the email they used at checkout and see their orders from every Waffo Pancake store in one place — the portal is not scoped to one store, so there is no per-store portal URL.
pancake.waffo.ai/store/{store-slug} is your public storefront, a different page. See Store Settings for your slug.

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Merchant View

From the user menu, clicking Consumer Portal opens a preview of the portal as it appears to your customers. Use this to verify the experience before sharing the link.
The portal always renders in dark mode and does not follow your checkout theme. Because one portal spans every store a customer buys from, it cannot take on any single store’s colors.