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Merchant vs Store

Waffo Pancake organizes your account into two levels:

Store

Each store has its own products, orders, customers, and revenue. Manage store-level data from the sidebar.

Merchant

Your merchant account sits above all stores. It controls payout accounts, business verification, and cross-store finance. Access merchant tools from the top navbar.

Merchant Navigation

Access merchant-level features from the top navbar:
ItemDescription
FinanceUnified balance and payout management across all stores
IntegrationAPI keys, Merchant ID, and integration tools