Merchant vs Store
Waffo Pancake organizes your account into two levels:Store
Each store has its own products, orders, customers, and revenue. Manage store-level data from the sidebar inside a store.
Merchant
Your merchant account sits above all stores. It owns your identity, your payout accounts, and the pooled balance across every store you run. Access merchant tools from the top-right avatar menu.
Merchant-Level Pages
Open from the user menu (top-right avatar):| Page | What it’s for |
|---|---|
| Profile | Your personal identity used for payout holder-name matching. See Identity Verification. |
| Merchant Finance | Pooled balance across all your stores. Initiate payouts and view withdrawal history. See Merchant Finance. |
| Payout Accounts | Bank card or Alipay accounts that receive your payouts. Shared across all your stores. See Payout Accounts. |