Customer Management
The Customers page provides a complete view of everyone who has interacted with your products.
Customer List
View all your customers in a sortable, filterable table:| Column | Description |
|---|---|
| First Seen | When the customer first appeared |
| Customer email address | |
| Country | Customer location (with flag) |
| Status | Current customer status |
| Subscriptions | Active subscription count |
| Payments | Total payment count |
| MRR | Monthly Recurring Revenue from this customer |
| Revenue | Total lifetime revenue |
Customer Statuses
Active
Has made payments but no active subscriptions.
Subscribed
Has one or more active subscriptions.
Churned
Previously had subscriptions that are now canceled.
Inactive
No recent activity or purchases.
Customer Details
Click on a customer row to view their full profile:Overview Tab
- Email and name
- Location
- Account creation date
- Total lifetime value
- Current MRR
Subscriptions Tab
- All subscriptions (active and past)
- Subscription status
- Billing interval
- Next billing date
- Actions (pause, cancel)
Payments Tab
- Full payment history
- Payment status
- Amounts and currencies
- Refund status
- Associated products
Activity Tab
- Login history
- Subscription changes
- Payment events
- Support interactions
Filtering Customers
Use filters to segment your customer base:| Filter | Options |
|---|---|
| Status | Active, Subscribed, Churned, Inactive |
| Country | Any country |
| Date Range | First seen date |
| Has Subscription | Yes/No |
Search
Search customers by:- Email address
- Customer name
- Customer ID
Customer Metrics
Statistics Cards
| Metric | Description |
|---|---|
| Total Customers | All unique customers |
| Active | Customers with recent activity |
| Countries | Number of different countries |
| Avg. LTV | Average customer lifetime value |
Geography Distribution
A breakdown of your customers by country:- Top 5 countries displayed
- Customer count per country
- Revenue per region
Customer Actions
View Customer Portal
View Customer Portal
Generate a link to let customers manage their own subscriptions.
Create Manual Payment
Create Manual Payment
Process a one-time charge for an existing customer.
Cancel Subscription
Cancel Subscription
Cancel a customer’s active subscription immediately or at period end.
Refund Payment
Refund Payment
Issue a full or partial refund for a past payment.
Export Customer Data
Export Customer Data
Download customer information for GDPR compliance or analysis.
Customer Portal
Waffo Pancake provides a self-service portal where customers can:- View their active subscriptions
- Update payment methods
- Download invoices
- Cancel subscriptions
- View payment history
- Go to customer details
- Click “Generate Portal Link”
- Send the secure link to the customer
Portal links are time-limited for security. Generate a new link if the customer needs extended access.
Data Export
Export your customer data in CSV format:- Apply any desired filters
- Click “Export”
- Choose fields to include
- Download the CSV file
- Name
- Country
- Status
- Created date
- Total revenue
- MRR
- Subscription count