Documentation Index
Fetch the complete documentation index at: https://docs.waffo.ai/llms.txt
Use this file to discover all available pages before exploring further.
Analytics Overview
The Analytics page provides comprehensive insights into your business performance with interactive charts and key metrics.
Key Metrics
Revenue Metrics
| Metric | Description |
|---|---|
| Total Revenue | Sum of all successful payments |
| MRR | Monthly Recurring Revenue from subscriptions |
| ARR | Annual Recurring Revenue (MRR × 12) |
| Average Order Value | Average transaction amount |
Customer Metrics
| Metric | Description |
|---|---|
| Total Customers | Unique paying customers |
| New Customers | Customers acquired in period |
| Repeat Customers | Customers with multiple purchases |
| Customer Lifetime Value | Average revenue per customer |
Subscription Metrics
| Metric | Description |
|---|---|
| Active Subscriptions | Currently active subscriptions |
| Churn Rate | % of subscriptions canceled |
| Net MRR Growth | MRR change over period |
| Trial Conversion | % of trials converting to paid |
Charts & Visualizations
Revenue Chart
Interactive line chart showing:- Daily/weekly/monthly revenue
- Trend lines and comparisons
- Period-over-period growth
- Last 7 days
- Last 30 days
- Last 90 days
- Last 12 months
- Custom range
Transaction Volume
Bar chart displaying:- Number of transactions per period
- Successful vs failed breakdown
- Average transaction size
Customer Geography
Visual breakdown of customers by location:- Country distribution map
- Top markets by revenue
- Regional growth trends
Top Countries
See which countries generate the most revenue.
Currency Split
Revenue breakdown by transaction currency.
Date Range Selection
Quick Filters
| Filter | Period |
|---|---|
| Today | Current day |
| Last 7 Days | Previous week |
| Last 30 Days | Previous month |
| Last 90 Days | Previous quarter |
| This Year | Year to date |
Custom Range
Select specific start and end dates for detailed analysis.Comparison
Enable comparison mode to see:- Period-over-period changes
- Percentage growth/decline
- Trend indicators
Metric Cards
Each metric card displays:| Element | Description |
|---|---|
| Value | Current metric value |
| Change | % change from previous period |
| Trend Arrow | Up (green) or down (red) indicator |
| Sparkline | Mini chart showing recent trend |
Export & Reports
Export Options
| Format | Use Case |
|---|---|
| CSV | Data analysis in spreadsheets |
| Professional reports for stakeholders | |
| JSON | Programmatic access via API |
Scheduled Reports
Set up automated reports:- Daily summary emails
- Weekly performance digest
- Monthly business review
Filtering & Segmentation
Filter by Product
View analytics for specific products:- Individual product performance
- Product comparison
- Best sellers ranking
Filter by Customer Segment
Segment analytics by:- New vs returning customers
- Subscription tier
- Geographic region
Filter by Payment Method
Analyze by payment type:- Card payments
- Apple Pay / Google Pay
- Regional payment methods
Understanding Your Data
Test vs Live Mode
Data Freshness
| Data Type | Update Frequency |
|---|---|
| Transactions | Real-time |
| Aggregated Metrics | Every 5 minutes |
| Charts | Every 15 minutes |
Timezone
All analytics use UTC timezone. Timestamps are converted to your local timezone for display.Best Practices
Track Key KPIs
Track Key KPIs
Focus on metrics that matter:
- MRR for subscription health
- Churn rate for retention
- LTV for customer value
Set Benchmarks
Set Benchmarks
Compare against:
- Your historical performance
- Industry averages
- Growth targets
Review Regularly
Review Regularly
Schedule time to review:
- Daily: Transaction volume
- Weekly: Revenue trends
- Monthly: Full business review