Analytics Overview
The Analytics page provides comprehensive insights into your business performance with interactive charts and key metrics.
Key Metrics
Revenue Metrics
| Metric | Description |
|---|---|
| Total Revenue | Sum of all successful payments |
| MRR | Monthly Recurring Revenue from subscriptions |
| ARR | Annual Recurring Revenue (MRR × 12) |
| Average Order Value | Average transaction amount |
Customer Metrics
| Metric | Description |
|---|---|
| Total Customers | Unique paying customers |
| New Customers | Customers acquired in period |
| Repeat Customers | Customers with multiple purchases |
| Customer Lifetime Value | Average revenue per customer |
Subscription Metrics
| Metric | Description |
|---|---|
| Active Subscriptions | Currently active subscriptions |
| Churn Rate | % of subscriptions canceled |
| Net MRR Growth | MRR change over period |
| Trial Conversion | % of trials converting to paid |
Charts & Visualizations
Revenue Chart
Interactive line chart showing:- Daily/weekly/monthly revenue
- Trend lines and comparisons
- Period-over-period growth
- Last 7 days
- Last 30 days
- Last 90 days
- Last 12 months
- Custom range
Transaction Volume
Bar chart displaying:- Number of transactions per period
- Successful vs failed breakdown
- Average transaction size
Customer Geography
Visual breakdown of customers by location:- Country distribution map
- Top markets by revenue
- Regional growth trends
Top Countries
See which countries generate the most revenue.
Currency Split
Revenue breakdown by transaction currency.
Date Range Selection
Quick Filters
| Filter | Period |
|---|---|
| Today | Current day |
| Last 7 Days | Previous week |
| Last 30 Days | Previous month |
| Last 90 Days | Previous quarter |
| This Year | Year to date |
Custom Range
Select specific start and end dates for detailed analysis.Comparison
Enable comparison mode to see:- Period-over-period changes
- Percentage growth/decline
- Trend indicators
Metric Cards
Each metric card displays:| Element | Description |
|---|---|
| Value | Current metric value |
| Change | % change from previous period |
| Trend Arrow | Up (green) or down (red) indicator |
| Sparkline | Mini chart showing recent trend |
Export & Reports
Export Options
| Format | Use Case |
|---|---|
| CSV | Data analysis in spreadsheets |
| Professional reports for stakeholders | |
| JSON | Programmatic access via API |
Scheduled Reports
Set up automated reports:- Daily summary emails
- Weekly performance digest
- Monthly business review
Filtering & Segmentation
Filter by Product
View analytics for specific products:- Individual product performance
- Product comparison
- Best sellers ranking
Filter by Customer Segment
Segment analytics by:- New vs returning customers
- Subscription tier
- Geographic region
Filter by Payment Method
Analyze by payment type:- Card payments
- Apple Pay / Google Pay
- Regional payment methods
Understanding Your Data
Test vs Live Mode
Data Freshness
| Data Type | Update Frequency |
|---|---|
| Transactions | Real-time |
| Aggregated Metrics | Every 5 minutes |
| Charts | Every 15 minutes |
Timezone
All analytics use UTC timezone. Timestamps are converted to your local timezone for display.Best Practices
Track Key KPIs
Track Key KPIs
Focus on metrics that matter:
- MRR for subscription health
- Churn rate for retention
- LTV for customer value
Set Benchmarks
Set Benchmarks
Compare against:
- Your historical performance
- Industry averages
- Growth targets
Review Regularly
Review Regularly
Schedule time to review:
- Daily: Transaction volume
- Weekly: Revenue trends
- Monthly: Full business review