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Analytics Overview

The Analytics page provides comprehensive insights into your business performance with interactive charts and key metrics.
Analytics Dashboard

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Key Metrics

Six KPI cards sit at the top of the page, each with a sparkline and a comparison against the previous period:
MRR and Subscriptions are snapshots, so their sparklines show the value at each point rather than a total accumulated over the period.

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Cancellation Reasons

A card at the bottom of the page breaks down why customers left.
Counts cancellation actions, not subscriptions. Cancel → reactivate → cancel contributes two, so this total can exceed the number of subscriptions that actually ended.

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Charts & Visualizations

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Revenue Chart

Interactive line chart showing:
  • Daily/weekly/monthly revenue
  • Trend lines and comparisons
  • Period-over-period growth
Time Ranges:
  • Last 7 days
  • Last 30 days
  • Last 90 days
  • Last 12 months
  • Custom range

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Transaction Volume

Bar chart displaying:
  • Number of transactions per period
  • Successful vs failed breakdown
  • Average transaction size

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Customer Geography

Visual breakdown of customers by location:
  • Country distribution map
  • Top markets by revenue
  • Regional growth trends

Top Countries

See which countries generate the most revenue.

Currency Split

Revenue breakdown by transaction currency.

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Date Range Selection

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Quick Filters

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Custom Range

Select specific start and end dates for detailed analysis.

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Comparison

Enable comparison mode to see:
  • Period-over-period changes
  • Percentage growth/decline
  • Trend indicators

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Metric Cards

Each metric card displays:
Click on any metric card to see a detailed breakdown and drill-down analysis.

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Export

Analytics exports to CSV — a revenue file and a summary file, covering the currently selected date range. For programmatic access to the same figures, query the GraphQL analytics endpoints rather than exporting.

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Breakdowns

The page is scoped by date range and granularity only — there are no product, customer-segment, or payment-method filters. Breakdowns come from the charts themselves:
Legend clicks change what the chart draws, not what the data covers. KPI cards and totals are unaffected.

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Understanding Your Data

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Test vs Live Mode

Analytics data is separate for Test and Live modes. Ensure you’re viewing the correct environment.

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Data Freshness

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Timezone

All analytics use UTC timezone. Timestamps are converted to your local timezone for display.

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Best Practices

Focus on metrics that matter:
  • MRR for subscription health
  • Churn rate for retention
  • LTV for customer value
Compare against:
  • Your historical performance
  • Industry averages
  • Growth targets
Schedule time to review:
  • Daily: Transaction volume
  • Weekly: Revenue trends
  • Monthly: Full business review