Account Reviews

As a Merchant of Record, Waffo Pancake processes payments and handles tax on your behalf. Before a store can accept live payments, we review it once to confirm it’s a legitimate business that complies with our terms. This protects you, your customers, and the payment network.

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What gets reviewed

The review applies to a store (the Store Business Review). You submit your business information from the store’s Business Details page, and our team reviews it. Identity information for payouts is not part of this review and has no separate approval step.

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Information you provide

When you submit a store for review, you provide:

• Legal name — the individual or business entity behind the store
• Business description — what your business does and how it operates
• Product website URL — a live, publicly reachable page describing what you sell
• Contact email — a real, monitored support address
• Business type and tax residence — for correct tax handling
• Confirmation that your product complies with our terms (prohibited products, pricing visibility, no trademark conflicts)

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Approval checklist

Go through every item below before you submit. Most “changes requested” outcomes come from missing one of these — fixing them upfront gets you approved on the first pass.

• Website is reachable — The product website URL you submit opens normally, and our reviewers can see the page describing what you sell without a password or invite. Whether the product has officially launched, or whether users must sign up or log in to use it, does not affect the review; products still in development can be submitted too, and can take live payments as soon as the review is approved.
• Product is clearly visible — We can understand what you’re selling from your website or landing page. The product, its purpose, and how it works are obvious to a first-time visitor.
• Pricing page is complete — A dedicated pricing page, viewable without logging in, shows every plan’s name, price, billing cycle (one-time or subscription, and whether it auto-renews), and included features — before customers reach checkout. A blank page, an “under construction” page, or “contact us for pricing” alone does not count.
• Terms of Service & Privacy Policy are complete — Both documents cover the minimum legal content below. Need a starting point? Use our Terms of Service template and Privacy Policy template.
• Legal links are in the footer — Links to your Terms of Service, Privacy Policy, and other legal pages sit in your site footer and open without logging in. Each link leads to real, complete content — not an empty link, and not a redirect to an unrelated third-party site.
• Customer support email — A real, monitored support email is set up and shown on your website, and it matches the contact email you submit for review. The same address should appear on customer receipts.
• No false information — No fake reviews, testimonials, or inflated user/customer counts. Everything on your site is truthful.
• No trademark conflicts — Your product and store name don’t infringe an existing trademark or cause confusion with another brand.
• Acceptable use — No high-risk, deceptive, or illegitimate use cases.
• Not on the prohibited list — Your product isn’t on our prohibited products list.

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Minimum legal content

Your Terms of Service must include:

• A clear description of the product or service
• Pricing and billing cycles
• Refund and cancellation policy
• Disclaimers, plus terms on user breach and account suspension

Your Privacy Policy must include:

• What data you collect
• How you use and store it
• Whether and how you share it with third parties
• Users’ data rights

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Review outcomes

Review typically takes 1–3 business days. You can track the status from the Business Details page. There are two outcomes:

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Resubmitting after changes requested

If the review comes back with changes requested, you don’t start over — fix the flagged items and resubmit the same store. Common reasons and fixes:

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Frequently asked questions