Account Reviews

As a Merchant of Record, Waffo Pancake processes payments and handles tax on your behalf. Before a store can accept live payments, we review it once to confirm it’s a legitimate business that complies with our terms. This protects you, your customers, and the payment network.

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What gets reviewed

The review applies to a store (the Store Business Review). You submit your business information from the store’s Business Details page, and our team reviews it. Identity information for payouts is not part of this review and has no separate approval step.

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Information you provide

When you submit a store for review, you provide:

• Legal name — the individual or business entity behind the store
• Business description — what your business does and how it operates
• Product website URL — a live, publicly reachable page describing what you sell
• Contact email — a real, monitored support address
• Business type and tax residence — for correct tax handling
• Confirmation that your product complies with our terms (prohibited products, pricing visibility, no trademark conflicts)

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Approval checklist

Go through every item below before you submit. Most “changes requested” outcomes come from missing one of these — fixing them upfront gets you approved on the first pass.

• Product is live — Your product is ready for production and reachable at the URL you submit, with no login wall, password, or “coming soon” placeholder. Still building? Take test payments in Test Mode first, then submit when it’s ready.
• Product is clearly visible — We can understand what you’re selling from your website or landing page. The product, its purpose, and how it works are obvious to a first-time visitor.
• Pricing is visible — What customers will be charged is clearly displayed and easy to find — before they reach checkout.
• Privacy Policy & Terms of Service — Both legal pages exist and are reachable on your website without logging in. Need a T&C? Use our Terms of Service template.
• Customer support email — A real, monitored support email is set up and shown on your website, and it matches the contact email you submit for review. The same address should appear on customer receipts.
• No false information — No fake reviews, testimonials, or inflated user/customer counts. Everything on your site is truthful.
• No trademark conflicts — Your product and store name don’t infringe an existing trademark or cause confusion with another brand.
• Acceptable use — No high-risk, deceptive, or illegitimate use cases.
• Not on the prohibited list — Your product isn’t on our prohibited products list.

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Review outcomes

Review typically takes 1–3 business days. You can track the status from the Business Details page. There are two outcomes:

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Resubmitting after changes requested

If the review comes back with changes requested, you don’t start over — fix the flagged items and resubmit the same store. Common reasons and fixes:

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Frequently asked questions