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Who Is This For?

This guide is for merchants who sell digital products with a single payment — no recurring billing. Common examples include:
Product TypeExamples
Digital DownloadsEbooks, templates, design assets, stock photos
Online CoursesVideo courses, tutorials, workshops
Software LicensesDesktop apps, plugins, browser extensions
Digital ServicesOne-time consultations, audits, reports

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Step 1: Create Your Product

1

Go to Products

In your Dashboard, navigate to Products from the sidebar.
Products list page
2

Click Create Product

Click the Create Product button in the top right corner. Select One-Time as the product type.
Create one-time product form
3

Fill in Product Details

  • Name: Your product name
  • Price: Set the price and currency
  • Description: What the customer gets
  • Image: Upload a product image (optional but recommended)
You can set prices in multiple currencies. Waffo Pancake will display the right currency based on the customer’s location.
4

Save and Activate

Click Save to create the product. The product starts in test mode — only visible to test checkouts.When you’re ready to sell, switch the product status to Active in the product detail page.
Once your product is created, you’ll get a checkout link that you can share anywhere. On the product detail page, copy the checkout link: 
https://checkout.waffo.ai/your-store/my-product

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Where to Share

  • Your website — Add a “Buy Now” button linking to the checkout URL
  • Email campaigns — Include the link in newsletters or launch emails
  • Social media — Share directly on Twitter, Instagram, or other platforms
  • Landing pages — Embed the link in your marketing pages
This is all you need to start selling. No code required. Customers click the link, pay, and receive a confirmation email automatically.

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Step 3: Track Orders

After customers purchase, you can track everything from the Dashboard.

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Orders Page

Navigate to Payments in the sidebar to see all completed orders.
Payments list page
Each order shows:
  • Customer email
  • Amount paid
  • Payment method
  • Order status
  • Date and time

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Email Notifications

By default, both you and the customer receive email notifications on purchase. You can customize notification settings in Settings → Notifications.

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Step 4: Manage Your Products

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Update Product Details

You can update the product name, description, price, or image at any time from the product detail page.
When you update a product, Waffo Pancake creates a new version. Existing customers who already purchased are not affected.

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Publish to Production

Products you create in test mode need to be published before real customers can purchase them:
  1. Go to the product detail page
  2. Click Publish to Production
  3. The product is now live and available for real payments

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Business Scenarios

The following are example scenarios. Adjust them to match your actual business.

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Scenario 1: Selling an Online Course

  1. Create product: Enter your course name and set a price of $49 (example)
  2. Share link: Add the checkout link to your course landing page
  3. Customer purchases: They pay and receive an order confirmation email
  4. Deliver content: Use webhooks to automatically grant course access, or manually send access details

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Scenario 2: Selling Design Templates

  1. Create product: Upload your template bundle with preview images
  2. Set pricing tiers: Create separate products for different bundles (e.g., Basic 19,Pro19, Pro 49, Complete $99) (example)
  3. Share links: Each product has its own checkout link
  4. Delivery: Configure webhooks to send download links after purchase

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Scenario 3: Software Licenses

  1. Create product: Set up your software as a one-time purchase
  2. Customer purchases: Payment is processed automatically
  3. Generate license: Use webhooks to trigger license key generation in your system
  4. Deliver: Customer receives their license key via email

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Going Further: Code Integration

For automated delivery or custom checkout flows, you can integrate with the Waffo Pancake API.

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When You Need Code

  • Automated delivery: Send download links or license keys automatically after payment
  • Custom tracking: Pass metadata (user ID, campaign source) to track conversions
  • Dynamic pricing: Create checkout sessions with custom amounts

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How It Works

Customer clicks "Buy" → Checkout Session → Payment → Webhook → Your server delivers the product
For API details, see the API Reference.

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Testing Before Launch

Use test mode to verify your entire flow before accepting real payments.
1

Enable Test Mode

Toggle the Test/Production switch in the top navigation bar of your Dashboard.
2

Create a Test Purchase

Open your checkout link and complete a purchase using a test card:
ScenarioCard Number
Successful payment4242 4242 4242 4242
Declined4000 0000 0000 0002
Requires authentication4000 0025 0000 3155
3

Verify in Dashboard

Check that the test order appears in your Payments page and that notification emails were sent.

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Launch Checklist

Before going live:
  • Product created with correct name, description, and price
  • Checkout link tested in test mode
  • Order confirmation email looks good
  • Product published to production
  • Checkout link shared on your website / social media

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Next Steps

Set Up Webhooks

Automate delivery by receiving payment notifications

Manage Refunds

Handle refund requests from customers