> ## Documentation Index
> Fetch the complete documentation index at: https://docs.waffo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Merchant Overview

> How merchant-level features fit together

## Merchant vs Store

Waffo Pancake organizes your account into two levels:

<CardGroup cols={2}>
  <Card title="Store" icon="store">
    Each store has its own products, orders, customers, and revenue. Manage store-level data from the sidebar inside a store.
  </Card>

  <Card title="Merchant" icon="building">
    Your merchant account sits above all stores. It owns your identity, your payout accounts, and the pooled balance across every store you run. Access merchant tools from the top-right avatar menu.
  </Card>
</CardGroup>

## Merchant-Level Pages

Open from the user menu (top-right avatar):

| Page                 | What it's for                                                                                                                            |
| -------------------- | ---------------------------------------------------------------------------------------------------------------------------------------- |
| **Profile**          | Your personal identity used for payout holder-name matching. See [Identity Verification](/merchant/identity-kyc).                        |
| **Merchant Finance** | Pooled balance across all your stores. Initiate payouts and view withdrawal history. See [Merchant Finance](/merchant/finance).          |
| **Payout Accounts**  | Bank card or Alipay accounts that receive your payouts. Shared across all your stores. See [Payout Accounts](/merchant/payout-accounts). |