> ## Documentation Index
> Fetch the complete documentation index at: https://docs.waffo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Business insights and performance metrics

## Analytics Overview

The Analytics page provides comprehensive insights into your business performance with interactive charts and key metrics.

<Frame>
  <img src="https://mintcdn.com/waffo/5dRlk76Jm-9Zm6Tj/images/dashboard/analytics.png?fit=max&auto=format&n=5dRlk76Jm-9Zm6Tj&q=85&s=a563e9b0e5a674b8f5be91baad2bf10e" alt="Analytics Dashboard" width="1440" height="900" data-path="images/dashboard/analytics.png" />
</Frame>

***

## Key Metrics

### Revenue Metrics

| Metric                  | Description                                  |
| ----------------------- | -------------------------------------------- |
| **Total Revenue**       | Sum of all successful payments               |
| **MRR**                 | Monthly Recurring Revenue from subscriptions |
| **ARR**                 | Annual Recurring Revenue (MRR × 12)          |
| **Average Order Value** | Average transaction amount                   |

### Customer Metrics

| Metric                      | Description                       |
| --------------------------- | --------------------------------- |
| **Total Customers**         | Unique paying customers           |
| **New Customers**           | Customers acquired in period      |
| **Repeat Customers**        | Customers with multiple purchases |
| **Customer Lifetime Value** | Average revenue per customer      |

### Subscription Metrics

| Metric                   | Description                    |
| ------------------------ | ------------------------------ |
| **Active Subscriptions** | Currently active subscriptions |
| **Churn Rate**           | % of subscriptions canceled    |
| **Net MRR Growth**       | MRR change over period         |
| **Trial Conversion**     | % of trials converting to paid |

***

## Charts & Visualizations

### Revenue Chart

Interactive line chart showing:

* Daily/weekly/monthly revenue
* Trend lines and comparisons
* Period-over-period growth

**Time Ranges:**

* Last 7 days
* Last 30 days
* Last 90 days
* Last 12 months
* Custom range

### Transaction Volume

Bar chart displaying:

* Number of transactions per period
* Successful vs failed breakdown
* Average transaction size

### Customer Geography

Visual breakdown of customers by location:

* Country distribution map
* Top markets by revenue
* Regional growth trends

<CardGroup cols={2}>
  <Card title="Top Countries" icon="globe">
    See which countries generate the most revenue.
  </Card>

  <Card title="Currency Split" icon="coins">
    Revenue breakdown by transaction currency.
  </Card>
</CardGroup>

***

## Date Range Selection

### Quick Filters

| Filter       | Period           |
| ------------ | ---------------- |
| Today        | Current day      |
| Last 7 Days  | Previous week    |
| Last 30 Days | Previous month   |
| Last 90 Days | Previous quarter |
| This Year    | Year to date     |

### Custom Range

Select specific start and end dates for detailed analysis.

### Comparison

Enable comparison mode to see:

* Period-over-period changes
* Percentage growth/decline
* Trend indicators

***

## Metric Cards

Each metric card displays:

| Element         | Description                        |
| --------------- | ---------------------------------- |
| **Value**       | Current metric value               |
| **Change**      | % change from previous period      |
| **Trend Arrow** | Up (green) or down (red) indicator |
| **Sparkline**   | Mini chart showing recent trend    |

<Tip>
  Click on any metric card to see a detailed breakdown and drill-down analysis.
</Tip>

***

## Export & Reports

### Export Options

| Format   | Use Case                              |
| -------- | ------------------------------------- |
| **CSV**  | Data analysis in spreadsheets         |
| **PDF**  | Professional reports for stakeholders |
| **JSON** | Programmatic access via API           |

### Scheduled Reports

Set up automated reports:

* Daily summary emails
* Weekly performance digest
* Monthly business review

Configure in **Settings → Notifications**.

***

## Filtering & Segmentation

### Filter by Product

View analytics for specific products:

* Individual product performance
* Product comparison
* Best sellers ranking

### Filter by Customer Segment

Segment analytics by:

* New vs returning customers
* Subscription tier
* Geographic region

### Filter by Payment Method

Analyze by payment type:

* Card payments
* Apple Pay / Google Pay
* Regional payment methods

***

## Understanding Your Data

### Test vs Live Mode

<Warning>
  Analytics data is separate for Test and Live modes. Ensure you're viewing the correct environment.
</Warning>

### Data Freshness

| Data Type          | Update Frequency |
| ------------------ | ---------------- |
| Transactions       | Real-time        |
| Aggregated Metrics | Every 5 minutes  |
| Charts             | Every 15 minutes |

### Timezone

All analytics use UTC timezone. Timestamps are converted to your local timezone for display.

***

## Best Practices

<AccordionGroup>
  <Accordion title="Track Key KPIs">
    Focus on metrics that matter:

    * MRR for subscription health
    * Churn rate for retention
    * LTV for customer value
  </Accordion>

  <Accordion title="Set Benchmarks">
    Compare against:

    * Your historical performance
    * Industry averages
    * Growth targets
  </Accordion>

  <Accordion title="Review Regularly">
    Schedule time to review:

    * Daily: Transaction volume
    * Weekly: Revenue trends
    * Monthly: Full business review
  </Accordion>
</AccordionGroup>